The process
A clear process. A better website.
From the first conversation to launch, each step has a purpose: understand the goal, plan the experience, develop carefully and test the details.
The four stages
- 01
Discover
Understand the business, audience, project goals, requirements, content and constraints.
- Business goals and audience
- Requirements and must-have features
- Existing content and constraints
- 02
Plan
Establish the page structure, content hierarchy, user journeys, visual direction and required functionality.
- Sitemap and page structure
- Content hierarchy and user journeys
- Visual direction and functionality
- 03
Develop
Build responsive pages, maintainable components and purposeful interactions. Test important features during implementation.
- Responsive, reusable components
- Purposeful interactions
- Features tested during the build
- 04
Test & Launch
Check forms, links, responsiveness, accessibility, metadata, performance and browser behaviour. Fix issues before launch and provide the agreed handover.
- Forms, links and responsiveness
- Accessibility, metadata and performance
- Launch and agreed handover
Before we start
What helps a project start smoothly.
You don’t need everything ready. Even rough notes on these points make the first conversation more useful.
Timelines and revision rounds are agreed for each project once the scope is clear.
- Business goalsWhat the website should help you achieve.
- Required pagesA rough list of the pages you expect to need.
- Content and assetsText, photos, logo and product details you already have.
- Essential functionalityForms, booking, online payments or other must-have features.
- Example websitesSites you like, and what you like about them.
- Desired timelineAny dates that matter, such as a launch or a campaign.
Ready for the first conversation?
Share a few details about your business and your website. I’ll reply with questions and suggested next steps.